Broker-Led Representation from Strategy to Closing
Selling a home is not just about exposure — it's about preparation, positioning, timing, and performance.
Full-service representation with Sold Not Just Listed is designed for clients who want active broker involvement at every stage of the sale, providing structure, clarity, and steady guidance from the first conversation through closing.
Full-service representation means the sale is managed intentionally - not reactively. From the outset, we establish a clear plan, define priorities, and set expectations. Each phase of the listing is handled with structure and purpose, allowing decisions to be made confidently as market feedback, buyer activity, and negotiation opportunities emerge.
My role is to oversee the process, protect value, and keep the transaction moving forward with clarity and control.
"This is not about doing more — it's about doing what matters, in the right order, for the right reasons."
— Tarra Kalonzo, Broker
Every property and market condition is different, but the goal remains the same: a well-executed sale with as few surprises as possible.
Some sales require additional involvement due to property condition, complexity, timing, or risk profile. When appropriate, expanded support may include:
Note: Expanded involvement is discussed upfront and tailored to the specific needs of the property and transaction.
With contractors, inspectors, or service providers
Scope review and sequencing guidance
With city or county officials regarding property-specific matters
For complex transactions requiring additional broker involvement
Full-service representation is typically structured within a 2.5%-4% fee range, depending on the scope of involvement, complexity of the sale, and level of ongoing broker oversight required.
Final fees are discussed transparently after an initial consultation, once the needs of the property and transaction are fully understood.
For clients who want a clear understanding of how a full-service listing is managed, the roadmap below outlines how preparation, launch, momentum, and negotiation are handled over time.
Full-Service RoadmapIf you're looking for hands-on guidance, thoughtful strategy, and broker-level involvement throughout the sale of your home, this may be the right fit.
If you're comfortable managing the process independently, prefer a lighter level of support, or are primarily focused on minimizing fees, a simplified listing option may be a better fit.
Learn about Easy List™If your property requires work or you're exploring off-market opportunities, private market access may be worth considering.
Explore Private Market